Barreled & Crowned™
VIP Membership Program
Product Specifications & Full-Service Overview
1. Program Overview
Barreled & Crowned is a fully managed VIP membership platform designed exclusively for craft breweries.
It combines a beautifully branded mobile app, recurring membership commitments, loyalty rewards, and hands-on launch support to help breweries create predictable revenue, stronger customer loyalty, and elevated guest experiences.
This is not software alone — it’s a done-for-you membership system.
2. The Barreled & Crowned App (Member Experience)
Core Member App Features
- VIP Member Dashboard
- Membership status and quarterly commitment visibility
- Next pickup window and selected time slot
- Easy access to perks, events, and exclusive benefits
- Beer Ordering & Selection
- Beer selection managed and ordered via the branded app
- Inventory-based availability controlled by the brewery
- Supports quarterly commitment orders and additional purchases
- Pickup Scheduling
- Brewery-defined pickup windows
- Member-selected time slots for smoother in-person flow
- Reduces staffing bottlenecks and line congestion
- Beer Vault
- Order history and favorites in one place
- Encourages repeat purchasing and habit formation
- Loyalty & Rewards
- Points earned through purchases, check-ins, and engagement
- Reward tiers defined by the brewery
- Redemption tracked automatically in-app
- Member QR Code
- Unique QR code per member
- Used for check-ins, rewards, and VIP recognition
- Speeds up in-taproom interactions
3. Brewery Admin & Management Tools
- Brewery Dashboard
- Member count and engagement visibility
- Order history and pickup tracking
- Reward redemptions and participation metrics
- Inventory-Controlled Ordering
- Only beers marked available appear in the app
- Full control over quantities, pricing, and availability
- Membership Commitment Tracking
- Clear view of quarterly commitments and fulfillment
- Helps breweries plan production and staffing with confidence
4. Email & Push Notification Strategy (Included)
Barreled & Crowned includes a strategic member communication framework, customized per brewery.
Core Communication Types
Transactional
- Membership confirmation
- Order confirmations
- Pickup window reminders
- Reward earned / reward redeemed notifications
Engagement & Retention
- Upcoming pickup window announcements
- New beer releases available to members
- Event reminders and VIP invitations
- Loyalty milestone notifications
Reactivation & Nurture
- Gentle reminders if a member hasn’t placed an order
- “You’re still a VIP” messaging to reinforce value
- Quarterly commitment cycle reminders
Messaging cadence and tone are customized per brewery to align with brand voice and operational preferences.
5. Member Nurture Flow (High-Level)
Rather than rigid automation, Barreled & Crowned provides a guided nurture framework that adapts to each brewery.
Example Flow:
- Welcome & Orientation – confirm membership + explain perks
- First Pickup Guidance – when and how to order
- Habit Reinforcement – reminders tied to pickup windows
- Loyalty Momentum – rewards progress + perks highlights
- Community Building – events, releases, insider access
This keeps members engaged without overwhelming them.
6. Marketing & Launch Support (Included)
Custom Brewery Marketing Assets
Barreled & Crowned provides custom-designed, brewery-branded materials, including:
- Table-top QR code signage for taproom signups
- Posters and counter signage
- Digital assets for social media announcements
- Website-ready signup graphics or links
All materials are customized to each brewery’s brand and aesthetic.
7. In-Person Training & Launch Support
- Staff Training
- How the program works
- How to explain it confidently to customers
- How to handle check-ins, pickups, and questions
- Launch Support
- Membership rollout guidance
- Best practices for announcing and promoting the program
- On-site or in-person support (as applicable)
Launch timing and approach are flexible and tailored to each brewery’s operations.
8. Customization & Flexibility
- Each brewery receives a fully branded experience
- Membership rules, perks, rewards, and messaging are configurable
- Pickup windows and ordering flows align with brewery operations
- No fixed timelines — implementation adapts to your brewery’s needs
9. What Makes Barreled & Crowned Different
- Built specifically for craft breweries, not generic retail
- Designed around predictable revenue, not discounts
- Balances member flexibility with brewery control
- Combines technology, marketing, and hands-on support
10. Summary
Barreled & Crowned gives breweries:
- A premium VIP membership program
- A branded app customers actually use
- Recurring membership commitments
- Built-in loyalty and retention tools
- Full-service launch, marketing, and support
