Frequently Asked Questions
We’ve answered some of the most common questions breweries ask when considering a Barreled & Crowned membership program.
If you’d like to explore how this could work for your brewery, we’d love to connect.
Best discussed at the brewery, pint in hand.
1. What is Barreled & Crowned?
Barreled & Crowned is a white-labeled brewery membership platform designed to create recurring revenue, deepen customer loyalty, and support predictable production planning—without changing how your taproom operates.
2. Is this a traditional loyalty or points program?
No. Barreled & Crowned is not a punch card or discount-based rewards app. It’s a commitment-based membership program where members agree to recurring purchases, creating reliable revenue and clearer planning for the brewery.
3. How does the membership commitment work?
Members join the brewery’s free membership and commit to a minimum quarterly purchase—typically $50 or four six-packs—during designated membership weekends. Orders are placed in advance so breweries can plan production, packaging, and staffing with confidence.
4. Can members purchase outside of membership weekends?
Yes. In addition to their quarterly commitment, breweries may allow members to place additional orders through the app for scheduled or same-day pickup, creating incremental revenue opportunities beyond membership weekends.
5. How do loyalty points work for members?
Members earn loyalty points whenever they make a purchase—either in the taproom or through the app. Each member has an individual QR code that can be scanned in the taproom, while app orders apply points automatically. Points are designed to encourage more frequent visits outside of membership weekends.
6. Can this work with our existing loyalty or rewards program?
Yes. Barreled & Crowned can complement an existing loyalty program or be customized to support a brewery-specific rewards structure based on visit frequency, spend, or engagement goals.
7. Do we need to change our POS system or add new hardware?
No. Barreled & Crowned is designed to work alongside your existing systems. No new hardware is required, and most breweries can operate the program without making POS changes.
8. How do members sign up?
Members sign up through the brewery’s branded app. They can access the app by scanning a QR code in the taproom or by following a link from the brewery’s website, which takes them directly into the membership signup experience.
9. What does onboarding look like for the brewery?
We provide white-glove onboarding, including setup, staff guidance, and launch support to ensure your program is ready to go from day one.
10. Is Barreled & Crowned right for breweries of all sizes?
Yes. Barreled & Crowned is designed for independent breweries looking to build stronger relationships with their most loyal customers—whether you’re operating a single taproom or multiple locations.
